UX Glossary

Persona

A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user groups.

They are most effective if they have come from your research.

 

Problem Statement

A problem statement will help your team gain focus, feel a sense of ownership, and reach a successful outcome.

They are most effective if they have come from your research.